Instructional Design Condensed to One Hour

I was asked the other day what I thought was the most important advised to give someone who was about to design an online workshop or course. I have one hour with that person. What would I say? Here's what I came up with:

1. Have clear and measurable objectives. Even if participants establish some of their own objectives, they should be clear and measurable.
2. Have activities and assessment line up with objectives and cut out the extra stuff that isn't associated with an objective. (Or, if an activity doesn't line up with an objective, but you think it is important, then write an objective for it.) Likewise, assess every objective.
3. When considering content, emphasize student activity rather than information delivery. Key question: "What will the student be doing?"
4. Have a development process with checkpoints at which you have other people review what you've done, even if you don't have a formal team involved in the development.
5. Remember that learners have a life: cut out the busy work, emphasizing what's important, but also give them opportunities to integrate new knowledge into their lives. Online learners remain embedded in home, community, work, etc and so have many opportunities to apply what they learn.

My assumption is that the the course designer is both familiar with the online tools for instruction that are available and with the subject matter. The context of the question encouraged me to make those assumptions.

So, what would you say? If you had an hour to explain the most important things about instructional design to someone that was about to design an online workshop, what would you say?